12th December – A day dedicated to the backbone of the retail industry, retail employees.
The significance of shop floor employees among retail employees is undeniable as they are essentially the ‘face’ of the business – they hold the relationship with the customer, and the effective engagement of these employees is a fundamental part of successful workforce management.
It is in this spirit that Retail Employees’ Day (RED) was started.
Conceptualized by TRRAIN & celebrated in partnership with RAI (Retailers Association of India)in India, Retail Employees Day is celebrated on the 12th of December every year, encouraging employers and customers to recognise the efforts of retail associates across the country and express gratitude for their untiring support. Making employees feel valued and striving to build genuine relationships with them can help create loyalty, boost performance and nurture positive attitude.
This initiative, which began as a small celebration with 20 retailers in 2011in India has now grown to over 5 million retail employees celebrating across 3 countries – India, Turkey& UAE.

 

RED has found widespread adoption across retailers and brands of all sizes and across geographies. Planning for RED starts over 1.5 months in advance leading to buzz being created one week before the day. Most companies have a separate budget crafted to carry out activities on the day. Top management blocks their calendars every year for RED and visits stores. It has become an occasion for employees from Head offices and stores of different brands to celebrate together.
Celebration with a lasting impact – Research report.
In July 2016, TRRAIN undertook an independent study in order to gain a deeper understanding of the positive impact of Retail Employees’ Day on different aspects of employee performance.
The study mapped different stakeholders involved in the retail ecosystem and collected data from 25 top management personnel, 25 store managers and over 200 retail employees. The results of the study have been truly encouraging, displaying a favourable impact on employee engagement and morale.
The HR Heads of companies agreed that Retail Employees’ Day positively affects employee morale, impacts team work and serves as a great platform for employee engagement. Interviews with CEO’s revealed the positive impact of Retail Employees’ Day on business outcomes stemming from increased productivity, improved teamwork and positive energy created by Retail Employees’ Day activities.
A single day can truly have a lingering positive impact and be instrumental in instilling long lasting pride & joy in the retail sector. With the support & encouragement from retailers, TRRAIN believes that the day is on its way to becoming an iconic industry-wide celebration in India & across the world.

UAE 
The Business Excellence Department (BED) in the Department of Economic Development (DED) launched a campaign in connection with Retail Employees’ Day in 2016 to encourage retail outlets to celebrate the day and share their stories using the hashtag #BEDforRED. The campaign was a part of promoting happiness and service quality in Dubai, particularly in the retail sector, in line with the strategic objective of BED.
In order to ensure that maximum retailers celebrate this day, The Business Excellence Department had sent messages to nearly 2,000 retailers who are members of the Dubai Service Excellence Scheme (DSES) of DED, urging them to celebrate the day and build a culture of appreciating the efforts of their employees throughout the year to make it a global phenomenon.
The individual outlets also welcomed this initiative with open arms and celebrated the day with various programmes such as red-carpet welcome, photo sessions, cake-cutting, ‘Thank You’ messages and memorabilia for their employees.

 

Turkey

In 2013, Retail Employees’ Day inspired Boyner Group in Turkey to celebrate this day with their 12000 employees resulting in the countrywide celebration in 2014. More than 2 million people from the Turkey retail industry celebrate this day every year making this simple idea of ours a truly global phenomenon.

 

Brands that Celebrated Retail Employees Day 2017
108 Bespoke Caran D’Ache Fab Furnish Hunkemoller Lifestyle Nilkamal Riverinc Terzo
109 F Care Mate Fabelle I Am In Limelite Nina Ricci Roberto Cavalli The Children’S Place
Aadhar Carlton Fables Iconix Lindberg Nine West Rocia The Collective
Aashirvad Carolina Herrera Faces Id Linen Park Nirvana Rockport The Raymond Shop
Aawrun Carrera Fahrenheit Idee Linocel Nizam Rocky Star Thierry Mugler
Acoste Cartier Fame Forever Identiti Linocel Fusion Noisy May Rorito Think Skin
Action Casa Moda Famozi Iktara Linocel Ultra Nouvelle Bague Rotary Tichino
Activ Casio Fastrack Image Lite Nyciti Roxy Tiffany & Co.
Adler & Roth Cat Fastrack Edm Imagica Little Champ O P I Royale Linen Timex
Aeropostale Catwalk Fastrack Eyegear Imara Little Maspar Oakley Ruf & Tuf Timezone
Aha Central Fastrack Gear Imperio Little Stars Oga Ruosh Tiptopp
Ahsan Ceriz Fastrack Reflex Inaya Live Olive Sach Titan
Aim Chalk Fbb Inc.5 Loafer Oliver Peoples Safilo Titan Squadran
Airwalk Chambor Geneva Fcuk Incheels Lombard Only Sailor Titas
Ajanta Champ Femina Flaunt Indian Terrain London Bridge Only & Sons Saint Honore Tom Ford
Ajile Charles & Keith Fern Indian Terrain Boy Longhorns Onn Sakhi Tomy Hilfiger
Ajio Chatter Kids Ferragamo Indian Terrain Footwear Loreal Opium Salaam Toniq
Akkriti Chemistry Ferrari Indianink Louis Philippe Opt Salvatore Ferragaus Total Sports  Fitness
Alankruthi Cherokee Festa Indigo Nation Lp Jeans Originals Samsonite Transitions
Alchymi Chirpie Pie Fiama Indus Route Lp Sport Ortho Samudrika Tribal Zone
Aldo Chromozone Fida Influenz Lucera Outfitters Nation Sangini Trishaa
Alice Chronostar Fila Inglot Lucy Luke Oxemberg Sangi’S Kitchen Triumph
All Chumbak Fisher Space Pen Inhouse Luxoticca Oxydo Sanna Tru
All Brands Citizen Fitflop Inspira Madame Pachaiyappa’S Silk Sarah Tulip
Allen Solly City Life Fitz Integriti Mainstream Paco Rabanne Sasya Turtle
Allen Solly Kids Ck Fitz Studio Io Si Makers Pakiza Schoolmate Tweet
Alto Moda Clarks Flite Iris Malabar And Diamond Paperkraft Scorez Twig
Amante Classmate Flormar Isadora Malaki Paprika Scotch & Soda U S A 1949
Ambrosia Clean Home Florsheim Island Monks Mamalicious Parampara Scott U S Polo Aasn
American Tourister Clean Mate Flying Machine Island Monks Kids Mandi Grass Parineeta Scullers U S Polo Assn
Amore Clinique Food Bazaar Issey Miyake Mangaldeep Park Avenue Secret Ucla
Ana Hickmann Clubb Foodhall Itc Hotels Manyavar Party Belly Sector Udv
And Cobbler Clogs Footfun Ivy Marc Jacobs Parx Selec+ J Class Umm
Anita Dongre Cobra Puma Golf Footprint360 Izabel London Marc Jacobs Pathani Selecta Unicode
Annabelle Code Forca Izarra Marius Morel Paul & Shark Selected Urban Yoga
Anne Klein Color Me By Melange Force10 Izod Mark Nicolas Paul Smith Selected Femme Urbana
Antonio Banderas Colorart Forever 21 J.Hampstead Marks & Spencer Pavers England Senorita Urthn
Aria Colorbar Forever New Jack & Jones Maroon Payless Seventh Street Uspa
Arrow Colorplus Fortune Jack And Jones Marshalls Pennline Sf Jeans Valente Milano
Arrow New York Comfy Belly Fossil Jacques M Marvin People Sferoflex Van Heusen
Arrow Sports Confronto Franco Leone Jaguar Masala Chai Pepe Jeans Shades Vani
Arsenal Coolers Fratini Women Jain Amar Maserati Peperone Shaze Vans
Asankhya Cover Story Free Authority Jamini Maspar Peppermint Sheaffer Vastrakala
Asmi Covo French Connection Jasmine Mavi Gim Perfect Shiseido Vasundhara
Aspen Crazy Moments Fresh & Pure Jass Max Persol Shree Aakarshan V-Bazaar
Aurelia Croma Fresh Basket Jazz Maxit Peter England Shuddhi Jewels Vdot
Avoiro D & G Fsc Jealous Maya Diamonds Phantom Shuz Veg Affair
Azva D C Funcity Jhalak Maya Gold Pickpocket Sia Venchi Clogs
Azzaro Da Milano Funcity Jiggly Jelly Maybelline Pink Signature Vero Moda
B Natural Daniel Hechter Furla Jimmy Choo Mayuri Pinkcity Silent Valley Versace
Baby Alice David Beckham Fusion Beats Jio  Stores Mccaffe Planet Fashion Sillwoette Verses
Baby Trot David Jones Future Generali Jm Sports Mcdonald’S Planet Sports Simon Carter Vettorio Fratini
Back To Earth Davidoff Future Media Jockey Me Jewels Polaroid Siya Vh Sports
Baggit Davinchi Gant Jockey For Her Me Solitaire Police Siyaa Viamarte
Bahama D’Dmas Gap John Miller Megamart Poppers Skagan Vila
Bahamas Debeers’ Forevermark Garden Clogs John Players Melange Poratti Skechers Vintage
Bally Delsey Garfield Joojoobs Melon Porsche Design Skipper Viola
Baluja Denizen Levis Gas Jovan Men Laced Shoe Porsche Design Sky Bag Vip
Bare Casuals Derby Gdivas Juicy Couture Men Trot Porsche Design Sports Smalto Virtis
Bare Denim Desi Atta Generic Junarose Men Walker Portico Smart Choice Vision Express
Bare Kids Desi Belle Genx Juniors Menz Prada Smiley Vismay
Bare Leisure Desi Nature Genxt Just Cavalli Metro Shoes Prapti Snackmaker Vivaaha
Basics Desigual Geoffrey Beene Just Cavalli Miami Blues Prarthana Softex Belly Vivel
Bcbgmaxazira Devon North Get Nature’S Best K Lounge Mikli Pratha Softy Vivel Cell Renew
Bebe Di  Classes Get Wrappped Kancheepuram Mineral Premium Harvest Soie Vogue
Being Human Diesel Giantti Kanvas Katha Mini Klub Pride Solemio Voi Jeans
Ben10 Dior Gili Kappa Miniature Princess Sonata Charmed Volte
Benetton Disney Ginger Kara Minima Pro Sonata Nxt Vow
Beverly Hills Polo Club Diya Gini & Jony Karinee Mint O Project Eve Spaces W
Beyu Dkny Gio Collection Karmiq Mischief Proline Spalding Walker
Biba Dobotex Gionardo Kashish Misfit Provogue Span Wedges
Big Bazaar Dockers Giordano Kashvi Miss Unique Puma Spar Welcomecuisine
Bingo Domino’S Pizza Giorgio Armani Kate Spade Missoni Pure Sense Sparkle Welhome
Biofoot Donatella Giovani Kb’S Mistair Quicksilver Sparx West Coast
Bioworld Doreamon Gipsy Kenneth Cole Mobel Furniture Rabbit Shoe Specsmaker Westside
Blackberrys Double Bubble Givenchy Kenneth Cole Mohr Raga Espana Spencers Wet Blue
Blue Bay Dreamz Glassroot Kenzo Moleskine Raga Viva Splash White Plus
Bluearth Duck Toy Shoe Glider V Shape Kids Laced Shoes Monkey Toy Shoe Rage Sports Whp Jwellers
Blush Dune London Gliders Kids Trot Mont Blanc Ralph Lauren Sprint Wildcraft
Bobby Brown Dunkin Donuts Global Desi Kids Walker Montblanc Ramraj Spunk Wills Lifestyle
Bogart E20 Globus Kidsville Monte Carlo Ramyyam Star Bazaar Windsor
Bombay Dyeing Easies Godrej Interio Killer More Choice Rangmanch Stefan Hafner Wonderbra
Boost Easybuy Golden Harvest Kitchens Of India More Life Rangriti Stella Mccartney Wonderchef
Boss Easyday Good Living Kitchen’S Promise & Feasters More Megastores Rat Booty Stepper World Chef
Boss Ebano Gq Kittens More Quality 1St Supermarket Raw Hide Steve Madden Wowmom
Boss Orange Ebony Greentrends Koolz Morellato Ray Ban Stoln Wrangler
Bossini Ebony + Gucci Kosha Moretti Rayban Stop Wrogn
Boucheron Paris Ed Hardy Guess Kraus Morpankh Raymond Ready To Wear Success Xpose
Brand Factory Ektaa Gum On Krispy Kreme Moschino Rebounce Sunbean Xriss Xross
Bridge Luxury Elizabeth Arden Gurlz & Curlz Krispy Kreme Mossimo Red Chief Sundrive Xylys
Brooks Brothers Elle Guy Laroche Kruff Mother Earth Redtape Sunfeast Y A S
Buckaroo Emporio Armani Hackett London La Bonita Moustache Reiss Sunkist Yepme
Bulchee Enamor Hamleys La Senza Muhurtham Reliance Digital Sunny Yippie
Bulchee Energie Hand Wooven Fabric Lagnaa Muji Reliance Footprint Superdry Yo
Burberry Engage Deo Spray Hanes Lakme Myck Reliance Fresh Superia Ysl
Burberry’S Ermenegildo Zegna Harrisa Lance Bremmer Nakshatra Reliance Jewels Superyoung Yvessaintlaurent
Bvlgari Escada Hautecurry Language Name It Reliance Market Swarna Mudrika Zaar
Bwitch Espee Healers Lapis Bard Natural Reliance Smart Swayam Zaveri Pearls
Byford Esprit Healthy Alternatives Lavie Nautica Reliance Trends Swiss Templle Zeeolite
Cadini Essenza Di Wills Hey Lavis Nebula Reliancesmart.In Tagheuer Zeppelin
Call It Spring Estee Louder Hidesign Lawman Pg 3 Neerus Revlon Taibah Zero
Calvin Klein Evaflor Home Décor Lee Cooper Neo Revv Tasty Treat Zink London
Candie’S New York Ever New Home Town Legacy New Balance Rheson Tasty Wonders Zippo
Candy Excalibur Homecentre Levis New Port University Ria T-Base Zoop
Candyman Excalibur Gant Honey Levi’S Nexus Richard Parker Ted Baker Zoop Watches
Caprese Ezone Hoop L’Exclusif Nike Rig Teddy Shoe Zuccarro
Capri F Factor Hugo Life Nilgiris Ritu Teen Clogs