About Us

We will do our best work, when what we do, we do with our heart and soul.

TRRAIN (Trust for Retailers & Retail Associates of India) is a public charitable trust with an aim to be a catalyst for change in the retail industry, with a vision to empower people in retail.We are an entity with the right amount of commitment and the right amount of enthusiasm to make a difference.

Established in 2011, TRRAIN strives to bring an immediate and lasting change in the lives of retail associates in India, both at work and at home.

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Our Projects

TRRAINHer Ascent​

Livelihood Creation Program seeks to create a diverse retail workforce by creating livelihood for women in retail.


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Pankh

Pankh, an initiative by TRRAIN seeks to create sustainable livelihood for Persons with Disabilities (PwD) in the retail industry.

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TRRAIN Retail Awards

TRRAIN Retail Awards recognizes & applauds the finest, and most enduring customer service stories of sales associates at a global level.

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Retail Employees​'​ Day

A TRRAIN – RAI Initiative,12th December is​ ​globally celebrated as Retail Employees’ Day ​to thank retail employees for their untiring efforts.

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Persons with Disabilities Impacted

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Young women impacted

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Countries celebrate Retail Employees' Day'

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Globally recognised initiatives

Some of our Supporters

Testimonials

My family and I shall always be thankful to Pankh. Pankh gave me an opportunity I never expected to have. I feel more confident and have grown a lot since I joined Pankh. At the end of the program, I had a chance to interview at Tata Croma as a Sales Associate and I passed the interview.  My parents are so happy and proud of me and they hope that Pankh helps a lot of others like me.

Sreerag Sreejan

Pankh

Pankh students are very enthusiastic, focused, sincere and committed to their work. These qualities of theirs have also motivated our other staff members, thus resulting in better productivity for our organisation. The response to the staff recruited from Pankh has been great, both, within the organisation and among our customers and the continuous support that we have received from Pankh trainers has been exceptional.

Rohit Kher

Regional Manager- HR (West), Reliance Trends
– on Pankh

2021 was a very difficult time for my family, after my dad lost his job he tried for months to find another one. I desperately wanted to help my parents. I stumbled upon the TRRAINHer Ascent program through a friend of mine. This program not only helped me learn about retail but also gave me confidence and helped me improve my English. Upon completion, I got a job at Being Human as a fashion consultant. My parents are very proud of me and very pleased that I am able to provide them with financial support.

Samiksha Dabade

TRRAINHer Ascent

It feels great to have a day specially dedicated to us. We look forward to Retail Employees’ Day just like we look forward to Diwali. We have been celebrating this day at Metro for the past 6 years. It brings a lot of happiness to us. Company also gives us incentives on this day. This day makes us happy and brings a new enthusiasm with it.

Mr. Imran Bana

Cashier at Metro Shoes

What We Do