12th December – A day dedicated to the backbone of the retail industry, retail employees.
The significance of shop floor employees among retail employees is undeniable as they are essentially the ‘face’ of the business – they hold the relationship with the customer, and the effective engagement of these employees is a fundamental part of successful workforce management.
It is in this spirit that Retail Employees’ Day (RED) was started.
Conceptualized by TRRAIN & celebrated in partnership with RAI (Retailers Association of India)in India, Retail Employees’ Day is celebrated on the 12th of December every year, encouraging employers and customers to recognise the efforts of retail associates across the country and express gratitude for their untiring support. Making employees feel valued and striving to build genuine relationships with them can help create loyalty, boost performance and nurture positive attitude.
This initiative, which began as a small celebration with 20 retailers in 2011 in India has now grown to millions retail employees celebrating across 5 countries – India, Turkey, UAE, Philippines and Bangladesh.
RED has found widespread adoption across retailers and brands of all sizes and across geographies. Planning for RED starts over 1.5 months in advance leading to buzz being created one week before the day. Most companies have a separate budget crafted to carry out activities on the day. Top management blocks their calendars every year for RED and visits stores. It has become an occasion for employees from Head offices and stores of different brands to celebrate together.
Celebration with a lasting impact – Research report.
In July 2016, TRRAIN undertook an independent study in order to gain a deeper understanding of the positive impact of Retail Employees’ Day on different aspects of employee performance.
The study mapped different stakeholders involved in the retail ecosystem and collected data from 25 top management personnel, 25 store managers and over 200 retail employees. The results of the study have been truly encouraging, displaying a favourable impact on employee engagement and morale.
The HR Heads of companies agreed that Retail Employees’ Day positively affects employee morale, impacts team work and serves as a great platform for employee engagement. Interviews with CEO’s revealed the positive impact of Retail Employees’ Day on business outcomes stemming from increased productivity, improved teamwork and positive energy created by Retail Employees’ Day activities.
A single day can truly have a lingering positive impact and be instrumental in instilling long lasting pride & joy in the retail sector. With the support & encouragement from retailers, TRRAIN believes that the day is on its way to becoming an iconic industry-wide celebration in India & across the world.
UAE
The Business Excellence Department (BED) in the Department of Economic Development (DED) launched a campaign in connection with Retail Employees’ Day in 2016 to encourage retail outlets to celebrate the day and share their stories using the hashtag #BEDforRED. The campaign was a part of promoting happiness and service quality in Dubai, particularly in the retail sector, in line with the strategic objective of BED.
In order to ensure that maximum retailers celebrate this day, The Business Excellence Department had sent messages to nearly 2,000 retailers who are members of the Dubai Service Excellence Scheme (DSES) of DED, urging them to celebrate the day and build a culture of appreciating the efforts of their employees throughout the year to make it a global phenomenon.
The individual outlets also welcomed this initiative with open arms and celebrated the day with various programmes such as red-carpet welcome, photo sessions, cake-cutting, ‘Thank You’ messages and memorabilia for their employees.
Turkey
In 2013, Retail Employees’ Day inspired Boyner Group in Turkey to celebrate this day with their 12000 employees resulting in the countrywide celebration in 2014. More than 2 million people from the Turkey retail industry celebrate this day every year making this simple idea of ours a truly global phenomenon.
Brands that Celebrated Retail Employees Day 2021 | |||||||
108 Bespoke | Caran D’Ache | Fab Furnish | Hunkemoller | Lifestyle | Nilkamal | Riverinc | Terzo |
109 F | Care Mate | Fabelle | I Am In | Limelite | Nina Ricci | Roberto Cavalli | The Children’S Place |
Aadhar | Carlton | Fables | Iconix | Lindberg | Nine West | Rocia | The Collective |
Aashirvad | Carolina Herrera | Faces | Id | Linen Park | Nirvana | Rockport | The Raymond Shop |
Aawrun | Carrera | Fahrenheit | Idee | Linocel | Nizam | Rocky Star | Thierry Mugler |
Acoste | Cartier | Fame Forever | Identiti | Linocel Fusion | Noisy May | Rorito | Think Skin |
Action | Casa Moda | Famozi | Iktara | Linocel Ultra | Nouvelle Bague | Rotary | Tichino |
Activ | Casio | Fastrack | Image | Lite | Nyciti | Roxy | Tiffany & Co. |
Adler & Roth | Cat | Fastrack Edm | Imagica | Little Champ | O P I | Royale Linen | Timex |
Aeropostale | Catwalk | Fastrack Eyegear | Imara | Little Maspar | Oakley | Ruf & Tuf | Timezone |
Aha | Central | Fastrack Gear | Imperio | Little Stars | Oga | Ruosh | Tiptopp |
Ahsan | Ceriz | Fastrack Reflex | Inaya | Live | Olive | Sach | Titan |
Aim | Chalk | Fbb | Inc.5 | Loafer | Oliver Peoples | Safilo | Titan Squadran |
Airwalk | Chambor Geneva | Fcuk | Incheels | Lombard | Only | Sailor | Titas |
Ajanta | Champ | Femina Flaunt | Indian Terrain | London Bridge | Only & Sons | Saint Honore | Tom Ford |
Ajile | Charles & Keith | Fern | Indian Terrain Boy | Longhorns | Onn | Sakhi | Tomy Hilfiger |
Ajio | Chatter Kids | Ferragamo | Indian Terrain Footwear | Loreal | Opium | Salaam | Toniq |
Akkriti | Chemistry | Ferrari | Indianink | Louis Philippe | Opt | Salvatore Ferragaus | Total Sports Fitness |
Alankruthi | Cherokee | Festa | Indigo Nation | Lp Jeans | Originals | Samsonite | Transitions |
Alchymi | Chirpie Pie | Fiama | Indus Route | Lp Sport | Ortho | Samudrika | Tribal Zone |
Aldo | Chromozone | Fida | Influenz | Lucera | Outfitters Nation | Sangini | Trishaa |
Alice | Chronostar | Fila | Inglot | Lucy Luke | Oxemberg | Sangi’S Kitchen | Triumph |
All | Chumbak | Fisher Space Pen | Inhouse | Luxoticca | Oxydo | Sanna | Tru |
All Brands | Citizen | Fitflop | Inspira | Madame | Pachaiyappa’S Silk | Sarah | Tulip |
Allen Solly | City Life | Fitz | Integriti | Mainstream | Paco Rabanne | Sasya | Turtle |
Allen Solly Kids | Ck | Fitz Studio | Io Si | Makers | Pakiza | Schoolmate | Tweet |
Alto Moda | Clarks | Flite | Iris | Malabar And Diamond | Paperkraft | Scorez | Twig |
Amante | Classmate | Flormar | Isadora | Malaki | Paprika | Scotch & Soda | U S A 1949 |
Ambrosia | Clean Home | Florsheim | Island Monks | Mamalicious | Parampara | Scott | U S Polo Aasn |
American Tourister | Clean Mate | Flying Machine | Island Monks Kids | Mandi Grass | Parineeta | Scullers | U S Polo Assn |
Amore | Clinique | Food Bazaar | Issey Miyake | Mangaldeep | Park Avenue | Secret | Ucla |
Ana Hickmann | Clubb | Foodhall | Itc Hotels | Manyavar | Party Belly | Sector | Udv |
And | Cobbler Clogs | Footfun | Ivy | Marc Jacobs | Parx | Selec+ J Class | Umm |
Anita Dongre | Cobra Puma Golf | Footprint360 | Izabel London | Marc Jacobs | Pathani | Selecta | Unicode |
Annabelle | Code | Forca | Izarra | Marius Morel | Paul & Shark | Selected | Urban Yoga |
Anne Klein | Color Me By Melange | Force10 | Izod | Mark Nicolas | Paul Smith | Selected Femme | Urbana |
Antonio Banderas | Colorart | Forever 21 | J.Hampstead | Marks & Spencer | Pavers England | Senorita | Urthn |
Aria | Colorbar | Forever New | Jack & Jones | Maroon | Payless | Seventh Street | Uspa |
Arrow | Colorplus | Fortune | Jack And Jones | Marshalls | Pennline | Sf Jeans | Valente Milano |
Arrow New York | Comfy Belly | Fossil | Jacques M | Marvin | People | Sferoflex | Van Heusen |
Arrow Sports | Confronto | Franco Leone | Jaguar | Masala Chai | Pepe Jeans | Shades | Vani |
Arsenal | Coolers | Fratini Women | Jain Amar | Maserati | Peperone | Shaze | Vans |
Asankhya | Cover Story | Free Authority | Jamini | Maspar | Peppermint | Sheaffer | Vastrakala |
Asmi | Covo | French Connection | Jasmine | Mavi Gim | Perfect | Shiseido | Vasundhara |
Aspen | Crazy Moments | Fresh & Pure | Jass | Max | Persol | Shree Aakarshan | V-Bazaar |
Aurelia | Croma | Fresh Basket | Jazz | Maxit | Peter England | Shuddhi Jewels | Vdot |
Avoiro | D & G | Fsc | Jealous | Maya Diamonds | Phantom | Shuz | Veg Affair |
Azva | D C | Funcity | Jhalak | Maya Gold | Pickpocket | Sia | Venchi Clogs |
Azzaro | Da Milano | Funcity | Jiggly Jelly | Maybelline | Pink | Signature | Vero Moda |
B Natural | Daniel Hechter | Furla | Jimmy Choo | Mayuri | Pinkcity | Silent Valley | Versace |
Baby Alice | David Beckham | Fusion Beats | Jio Stores | Mccaffe | Planet Fashion | Sillwoette | Verses |
Baby Trot | David Jones | Future Generali | Jm Sports | Mcdonald’S | Planet Sports | Simon Carter | Vettorio Fratini |
Back To Earth | Davidoff | Future Media | Jockey | Me Jewels | Polaroid | Siya | Vh Sports |
Baggit | Davinchi | Gant | Jockey For Her | Me Solitaire | Police | Siyaa | Viamarte |
Bahama | D’Dmas | Gap | John Miller | Megamart | Poppers | Skagan | Vila |
Bahamas | Debeers’ Forevermark | Garden Clogs | John Players | Melange | Poratti | Skechers | Vintage |
Bally | Delsey | Garfield | Joojoobs | Melon | Porsche Design | Skipper | Viola |
Baluja | Denizen Levis | Gas | Jovan | Men Laced Shoe | Porsche Design | Sky Bag | Vip |
Bare Casuals | Derby | Gdivas | Juicy Couture | Men Trot | Porsche Design Sports | Smalto | Virtis |
Bare Denim | Desi Atta | Generic | Junarose | Men Walker | Portico | Smart Choice | Vision Express |
Bare Kids | Desi Belle | Genx | Juniors | Menz | Prada | Smiley | Vismay |
Bare Leisure | Desi Nature | Genxt | Just Cavalli | Metro Shoes | Prapti | Snackmaker | Vivaaha |
Basics | Desigual | Geoffrey Beene | Just Cavalli | Miami Blues | Prarthana | Softex Belly | Vivel |
Bcbgmaxazira | Devon North | Get Nature’S Best | K Lounge | Mikli | Pratha | Softy | Vivel Cell Renew |
Bebe | Di Classes | Get Wrappped | Kancheepuram | Mineral | Premium Harvest | Soie | Vogue |
Being Human | Diesel | Giantti | Kanvas Katha | Mini Klub | Pride | Solemio | Voi Jeans |
Ben10 | Dior | Gili | Kappa | Miniature | Princess | Sonata Charmed | Volte |
Benetton | Disney | Ginger | Kara | Minima | Pro | Sonata Nxt | Vow |
Beverly Hills Polo Club | Diya | Gini & Jony | Karinee | Mint O | Project Eve | Spaces | W |
Beyu | Dkny | Gio Collection | Karmiq | Mischief | Proline | Spalding | Walker |
Biba | Dobotex | Gionardo | Kashish | Misfit | Provogue | Span | Wedges |
Big Bazaar | Dockers | Giordano | Kashvi | Miss Unique | Puma | Spar | Welcomecuisine |
Bingo | Domino’S Pizza | Giorgio Armani | Kate Spade | Missoni | Pure Sense | Sparkle | Welhome |
Biofoot | Donatella | Giovani | Kb’S | Mistair | Quicksilver | Sparx | West Coast |
Bioworld | Doreamon | Gipsy | Kenneth Cole | Mobel Furniture | Rabbit Shoe | Specsmaker | Westside |
Blackberrys | Double Bubble | Givenchy | Kenneth Cole | Mohr | Raga Espana | Spencers | Wet Blue |
Blue Bay | Dreamz | Glassroot | Kenzo | Moleskine | Raga Viva | Splash | White Plus |
Bluearth | Duck Toy Shoe | Glider V Shape | Kids Laced Shoes | Monkey Toy Shoe | Rage | Sports | Whp Jwellers |
Blush | Dune London | Gliders | Kids Trot | Mont Blanc | Ralph Lauren | Sprint | Wildcraft |
Bobby Brown | Dunkin Donuts | Global Desi | Kids Walker | Montblanc | Ramraj | Spunk | Wills Lifestyle |
Bogart | E20 | Globus | Kidsville | Monte Carlo | Ramyyam | Star Bazaar | Windsor |
Bombay Dyeing | Easies | Godrej Interio | Killer | More Choice | Rangmanch | Stefan Hafner | Wonderbra |
Boost | Easybuy | Golden Harvest | Kitchens Of India | More Life | Rangriti | Stella Mccartney | Wonderchef |
Boss | Easyday | Good Living | Kitchen’S Promise & Feasters | More Megastores | Rat Booty | Stepper | World Chef |
Boss | Ebano | Gq | Kittens | More Quality 1St Supermarket | Raw Hide | Steve Madden | Wowmom |
Boss Orange | Ebony | Greentrends | Koolz | Morellato | Ray Ban | Stoln | Wrangler |
Bossini | Ebony + | Gucci | Kosha | Moretti | Rayban | Stop | Wrogn |
Boucheron Paris | Ed Hardy | Guess | Kraus | Morpankh | Raymond Ready To Wear | Success | Xpose |
Brand Factory | Ektaa | Gum On | Krispy Kreme | Moschino | Rebounce | Sunbean | Xriss Xross |
Bridge Luxury | Elizabeth Arden | Gurlz & Curlz | Krispy Kreme | Mossimo | Red Chief | Sundrive | Xylys |
Brooks Brothers | Elle | Guy Laroche | Kruff | Mother Earth | Redtape | Sunfeast | Y A S |
Buckaroo | Emporio Armani | Hackett London | La Bonita | Moustache | Reiss | Sunkist | Yepme |
Bulchee | Enamor | Hamleys | La Senza | Muhurtham | Reliance Digital | Sunny | Yippie |
Bulchee | Energie | Hand Wooven Fabric | Lagnaa | Muji | Reliance Footprint | Superdry | Yo |
Burberry | Engage Deo Spray | Hanes | Lakme | Myck | Reliance Fresh | Superia | Ysl |
Burberry’S | Ermenegildo Zegna | Harrisa | Lance Bremmer | Nakshatra | Reliance Jewels | Superyoung | Yvessaintlaurent |
Bvlgari | Escada | Hautecurry | Language | Name It | Reliance Market | Swarna Mudrika | Zaar |
Bwitch | Espee | Healers | Lapis Bard | Natural | Reliance Smart | Swayam | Zaveri Pearls |
Byford | Esprit | Healthy Alternatives | Lavie | Nautica | Reliance Trends | Swiss Templle | Zeeolite |
Cadini | Essenza Di Wills | Hey | Lavis | Nebula | Reliancesmart.In | Tagheuer | Zeppelin |
Call It Spring | Estee Louder | Hidesign | Lawman Pg 3 | Neerus | Revlon | Taibah | Zero |
Calvin Klein | Evaflor | Home Décor | Lee Cooper | Neo | Revv | Tasty Treat | Zink London |
Candie’S New York | Ever New | Home Town | Legacy | New Balance | Rheson | Tasty Wonders | Zippo |
Candy | Excalibur | Homecentre | Levis | New Port University | Ria | T-Base | Zoop |
Candyman | Excalibur Gant | Honey | Levi’S | Nexus | Richard Parker | Ted Baker | Zoop Watches |
Caprese | Ezone | Hoop | L’Exclusif | Nike | Rig | Teddy Shoe | Zuccarro |
Capri | F Factor | Hugo | Life | Nilgiris | Ritu | Teen Clogs |