SelectHER is a demand-driven corporate initiative to skill and empower underprivileged women for careers in lifestyle & fashion retail in India. It is a carefully designed, mentor-led, advanced skill training program which incorporates retail skills, life skills as well as on-job-training.

TRRAIN is the program delivery partner for SelectHER and is responsible for curriculum and program development, sourcing and mobilization of candidates, delivery of training, placement and mentoring.
The other partners in the SelectHER team are JP Morgan, Sattva Consulting and Global Development Incubator. 

Why is SelectHER different?

  • Industry-Relevant curriculum
  • Professional and experienced trainers
  • High-quality training
  • Best-in-class infrastructure
  • An opportunity to work with top class lifestyle & fashion brands like Fossil, Van Heusen, Forever 21, Forever New and many more.


 Basic Course (1 week)

This will include an advanced course in English, corporate sensitization, life skills and an introductory course on lifestyle retail.

 Advanced Course (5 weeks)

In-depth knowledge of lifestyle retailing, sales, retail operations and customer experience. This will also include market visits, guest lectures and an opportunity to interact with top retailers.

On-the- job training (1 month)

 This training aims to provide students with actual workplace experience, exposure to various management styles, brand philosophy and procedures of various areas / job functions in relation to their retail jobs.

Workplace Mentorship (3 months)

Post placement of the candidate, the candidate will be assigned a mentor at the store where they will be working. This structure has been designed so that the candidate can ease into the workplace and have weekly access to a senior for tackling challenges.

• The best training in lifestyle retail
• 100% placement
• A minimum salary of Rs. 13000
• Paid Internship
After placement, you will be assigned a mentor in your store for a period of 3 months to guide you and help you face your difficulties with ease.

Fossil Group Inc.

Fossil Group Inc. is a global company specializing in the innovation, design, and marketing of fashion lifestyle and accessory products including watches, jewelry, and leather goods. At the heart of Fossil’s vision is their commitment to fostering creativity and delivering the best in design. With over 500 company-owned stores worldwide, 4,000 wholesale locations, and a strong e-commerce business, the Fossil Group has a unique position in the global marketplace that is continuing to grow!

Madura Fashion and Lifestyle

Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector. It is defined by its brands — Louis Philippe, Van Heusen, Allen Solly, Peter England and People — that personify style, attitude, luxury and comfort. They have an exclusive network comprising 1,980 stores (as on September 2015), and is present in more than 3,800 premium multi-brand stores and 490+ departmental stores.

Forever New

Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start up retailer and now trades over 250 stores across seven countries. Their collections are inspired by global trends in art, film, music and theatre, haute couture runway shows in Paris, London, Milan and New York.

Our Partners