TRRAIN – Trust for Retailers and Retail Associates of India.
To all the everyday heroes who solve our fashion dilemmas, settle our grocery worries & deliver an emergency pizza at night.
Every day, each one of us encounters these services provided by retail employees all year round. And yet, most often these go by unnoticed. In a country like India, with a population of over 43 million retail employees serving the customers daily, it’s time to take a step forward and empower the most important pillar of the retail industry- the retail employees.
And thus, a thought to serve those who serve us, day in & day out became our sole passion for all of us working at TRRAIN.
TRRAIN is a public charitable trust with an aim to be a catalyst for change in the retail industry. Created with a vision to empower people in retail and make the industry more humane, the organization has brought about lasting change in the lives of retail associates in India, since its inception in 2011.
The brainchild of Mr. B.S. Nagesh, TRRAIN was born after an in-depth research was conducted amongst employees and employers, both, in modern and traditional retail.
This study, conducted by an independent body, indicated that a vast majority of people working in the retail sector hardly ever felt a sense of pride or dignity because of their work. Moreover, social inclusion was hard to come by and upskilling or learning new skills was almost inevitably out of question.
Unsettled by the hard hitting research findings, Mr. Nagesh decided it was time for him to give something back to the industry that had given him so much. Thus began the story of TRRAIN – Trust for Retailers and Retail Associates of India.
TRRAIN has one vision. To empower the retail industry. By training the next generation of retail employees who will be an asset to any retail organization because of their warmth, humility and enthusiasm for work. And initiating holistic programmes that will impart a sense of pride, reward retail associates and inspire them put their heart and soul into the work they do.
It brings us great joy to share with you the impact of TRRAIN on the lives of people in retail.
Impact: The program has upskilled 30000+ employees till date.
Aim: To assist retail associates in learning and upgrading their skills so they can keep up with the competition. To achieve this TRRAIN has collaborated with one of the best global learning solutions company, Aptech.
Impact: Through this programme, 150+ employees have been recognized and rewarded. Retail associates who went beyond the call of duty to deliver customer service excellence.
Aim: To felicitate those who go the extra mile to humbly provide exceptional customer service all year through. These awards aim to build a sense of pride among retail employees and let them know that their efforts are recognized and lauded.
Impact: A special day for Retail employees celebrated today by numerous brands, multiple malls, and 3 countries (India, UAE, Turkey)!
Aim: To encourage people to celebrate the day and thank retail employees for their warmth, humility and tireless service 365 days a year.
Impact: As of date TRRAIN has successfully trained 7000 + PwDs (People with Disabilities) under the Pankh initiative.
Aim: To train and employ Persons with Disabilities (PwDs) and encourage social inclusion and humane conduct in the retail industry.
And certainly, the journey of TRRAIN is only just beginning. The future looks promising and indeed, there’s a lot to achieve to fulfill our dreams.